Balenciaga´s image brand is distorted. Instagram account of this label is the best example. The grotesque, deformed, clumsy, damages sensibility. It´s for sure that is the goal. Capture attention at any price to sell whatever, whoever , however. Currently the trend is  putting millennials on the front. As if millennials didn´t know how to make differences. With the current Balenciaga´s approach to have something of this brand turns ” friki ” . Balenciaga is not vulgarity, never will be. Name it in another way, but not Balenciaga because Balenciaga is the Excellence. This is  lack of respect to the figure of the Master of Masters of  fashion world. You should think about a Balenciaga connected with contemporary society. Put together bold components, futuristics, the past, architecture, tradition, sobriety. You can add punk, dark and many more concepts, but,  please do it at Balenciaga code. I think there is a great lack of creativity. Constructive creativity. Thinking about something really interesting and modern is complicated. This is too easy and obvious. Do not fool yourself. This is worn-out. This is an illusion. In fact, never was fashion.

in Tendencies